Subscriptions for good causes
Donors see exactly where their money goes, in one mobile flow.
13 → 4 screens to donate
SaaS Platform
Donors see exactly where their money goes, in one mobile flow.
Business owners pay, convert and check rates without opening the desktop platform.
Hospital boards get their minutes by email, and the audio never leaves the network.
What UX research and a bit of psychology taught me about designing flows that lower stress instead of adding to it.
Treating models as a medium, not a feature — and what that changes about how we sketch, prototype and ship.
Points and streaks are the easy part. What actually keeps people coming back is a story they recognise themselves in.